The Relationship Building Team

Brad Sorock - Relationship Team Leader

Leader of the business relationship team and visionary of Niche Retail, Brad's primary responsibility is to identify, establish, and grow the triple relationships with branded manufacturers.

"Our partner's brand is nothing more than a promise to their customers. Niche Retail helps fulfill that promise in the online environment where it is the most difficult to do so."

• Get open as a vendor
• Suggest a product
• Have a business proposition?

email Brad at team@nicheretail.com

R. Tyler Smith - Technology

Tyler is the leader of the Niche Retail ecommerce platform development team. On the business relationship team, Tyler identifies the unique aspects of our partner's brands and translates them into unique experiences for online shoppers.

"If someone makes a purchase online and the experience with the brand was equal to or better than going to a tradition retail store, we did our job."

Jeff Wedren – Marketing and Commerce

As the Director of eCommerce for Niche Retail, Jeff's role on the business relationship team is to generate value for our partners by continually finding and refining the most effective and profitable ways of driving relevant traffic to - and through - each site. His expertise ranges widely, into areas such as search marketing, affiliate programs, comparison shopping engines, direct response email, product promotion, managed merchandising, and more.

“Online initiatives that work in synch with our partners' traditional marketing initiatives often show the best results.”

Nick Bruton - Logistics

Nick is Niche Retail’s Director of Operations and serves the business relationship team as the logistics consultant. Nick helps identify our partners' unique needs in inventory management and fulfillment specific to the online retail environment. He also manages our partners' integration into our overall logistics management architecture.

“None of our partners have the exact same logistical needs. Each company requires something a bit different to maximize efficiencies.”

Mike Galloway - Business Intelligence

Mike serves as the Chief Financial Officer of Niche Retail. On the business development team, Mike leverages his expertise to establish mutually beneficial financial projections with our partners, while providing them with key performance indicators and other invaluable forms of business intelligence.

“In the online retail environment, margins are much tighter. With that in mind, our focus is to meet the needs of our partners, but in the end, our partners' customers have to be the real winners.”

James Yokota – Design & Development

As Director of Design and Development, James leads our Ann Arbor, MI development team that creates the Web and technology solutions. He gathers the business requirements, translates them into functional designs, and directs the development efforts through completion. His expertise includes project leadership, information architecture, process optimization, and business communications.

“Customers want a great shopping experience. If you can consistently deliver excellence, not only will you have earned a customer for life, you’ll have found an advocate.” ”